Marc Benioff, the chief exec of Salesforce.com, has argued that both cloud computing based solutions and onsite applications offered by companies like Oracle can coexist and organisations can actually look to benefit from the "best of both worlds".
Speaking at Oracle’s OpenWorld conference, Benioff explored the possibility of both onsite and cloud applications working together by mentioning “A lot of our customers use Oracle products… but they can also find benefit in cloud computing. We understand that there are lots of companies who are using Oracle and Salesforce.com and we want to bring those worlds together."
It is important to note that Salesforce.com has a long history of rivalry with Oracle and often both the companies compete for the same clients.
The rivalry had also extended to the top bosses of both the companies with Oracle CEO Larry Ellison openly ridiculing the idea of cloud computing based solutions while Benioff had famously labelled on-premise software solutions as a dying model.
However it seems the drift between the companies seems to be closing with Benioff pointing out that Larry Ellison has been an initial investor in his company and that he thanked Oracle for the support his company has received over the years.
Many had predicted that Oracle could possibly buy Salesforce.com which might have explain the significant rise in the price of the CRM company's shares on Monday. This rapidly tailed off afterwards but at around $7.5 billion, Salesforce.com remains an attractive target for Oracle or even another company like SAP.