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UK Demand For Palm Pre Surpasses That Of The iPhone 2G

It looks as if O2 has yet another winner on its hands with the Palm Pre if a survey commissioned by TNS is to be believed; it showed that more than a quarter of those questioned in the research expressed an interest in buying the Palm Pre.

The phone, which goes on sale on Friday 16th and has already sold more than one million units in the US, gathered a bigger percentage of the more votes than the initial iPhone when it was launched back in 2007. Back then, only one in six of those surveyed said they were "definitely or probably" going to snap up Apple's smartphone.

Furthermore, nearly a third of those probed said they were willing to switch mobile operators to get the Pre on O2. The Palm smartphone will remain an O2 exclusivity for a foreseeable future.

TNS commented on the survey, saying that "While awareness of the Palm Pre is lower than that of the iPhone pre-launch, the figures suggest that once the new handset hits the shelves it has the potential to capture a substantial share of the UK's smartphone market".

There are a few significant differences between now and then. The iPhone, back in 2007, was a pioneer and a trendsetter while the Pre is launching in the UK after three generations of iPhone, ten months after it debuted in the US.

In addition, while O2 and Apple charged £270 for the phone at launch, Pre has decided to give away the Pre with a two year contract instead.

Our Comments

The Palm Pre is possibly the nearest smartphone that can claim the title of "iPhone killer". It comes with a 3.1-inch capacitive touchscreen, a 3.2-megapixel camera and a proper Qwerty keyboard. But the brightest aspect of the phone is its WebOS platform that gives the iPhone OS a run for its money.

Related Links

Palm Pre demand on O2 higher than for iPhone? (opens in new tab)


Palm Pre demand outpaces intial iPhone demand in UK! (opens in new tab)


Palm Pre beats Apple iPhone in pre-release popularity (opens in new tab)

(PC Mag)

Palm Pre expected to outshine Apple’s iPhone debut (opens in new tab)


Palm Pre UK demand outstrips 2007 Iphone takeup (opens in new tab)


Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.