Channel 4 and YouTube have officially entered into a definitive three-year agreement, which would see the broadcaster hosting its content in full-length on the Google-owned video sharing site.
Rumours about the two parties entering into such an agreement were floating on the blogosphere since last week.
According to the agreement, Channel 4 will make its entire 4-OD catch-up service available via the website, allowing users to watch its popular shows on a different platform.
The channel will make around 3,000 hours of footage from some of its most popular shows, including Peep Show, Hollyoaks, as well as Skins, available via the video sharing platform in the coming few months.
However, imported content, such as Desperate Housewives, won’t be available, and the free service, supported with advertising, will be limited for the viewers in the UK only.
“This is the first time that a broadcaster anywhere in the world has made a comprehensive catch-up schedule available”, the partner companies, YouTube and Channel 4, said in a joint statement.
As per the new agreement, both the companies would share the revenues through the advertising surrounding the content hosted on YouTube.
Channel 4 already holds the distinction of being the first broadcaster in the UK to dispense video catch-up service in the UK, and with this new deal it has now become the first one to sell adverts around TV content online.