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Youtube To Get Channel 4 Shows In 3-Year Content Agreement

Channel 4 and YouTube have officially entered into a definitive three-year agreement, which would see the broadcaster hosting its content in full-length on the Google-owned video sharing site.

Rumours about the two parties entering into such an agreement were floating on the blogosphere since last week.

According to the agreement, Channel 4 will make its entire 4-OD catch-up service available via the website, allowing users to watch its popular shows on a different platform.

The channel will make around 3,000 hours of footage from some of its most popular shows, including Peep Show, Hollyoaks, as well as Skins, available via the video sharing platform in the coming few months.

However, imported content, such as Desperate Housewives, won’t be available, and the free service, supported with advertising, will be limited for the viewers in the UK only.

“This is the first time that a broadcaster anywhere in the world has made a comprehensive catch-up schedule available”, the partner companies, YouTube and Channel 4, said in a joint statement.

As per the new agreement, both the companies would share the revenues through the advertising surrounding the content hosted on YouTube.

Channel 4 already holds the distinction of being the first broadcaster in the UK to dispense video catch-up service in the UK, and with this new deal it has now become the first one to sell adverts around TV content online.

Related Links

YouTube and Channel 4 confirm three year landmark content deal (opens in new tab)

(Telegraph)

Channel 4 puts shows on YouTube (opens in new tab)

(BBC)

Channel 4 to put full-length shows on YouTube (opens in new tab)

(T3)

Channel 4's shows to go out on YouTube (opens in new tab)

(Mirror.co.uk)

C4 deal with YouTube will let users watch full-length TV dramas online (opens in new tab)

(Guardian)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.