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Google Could Launch Music Service Soon

In a move aimed at tapping into the growing online music market, the search engine giant Google has firmed up its plans to launch a new music service and is actively looking for content for the platform.

According to Techcrunch (opens in new tab), the new service may be labelled as Google Audio and the company, since last few weeks have been in discussions with major music labels for getting their content onto its proposed platform.

Though not many details about Google’s new service are known, one can safely say that any music service from the internet behemoth is likely to pose a serious challenge to established players like iTunes and Spotify.

It is interesting to note that Google currently offers a music download service in China though the new service is expected to be significantly different from it both in features and business model.

If Google does launch a new music service it also would need to look at building a business model where it can differentiate its offerings from that of its competitors.

Some analysts predict that the new service may offer tracks for streaming for free while one may also be able to download tracks by purchasing them besides providing a wide collection of tracks.

Our Comments

This is war! Google is clearly going after Apple iTunes. The service is not aimed at Spotify as Google wants ultimately to sell the music tracks and get a commission for each one sold. There are also rumours that the scheme will run in partnership with other third party companies.

Related Links

Google Audio music service launching soon?


Google to Launch Music Service, Compete with iTunes? (opens in new tab)


Google Phone and Music Service Both on the Way?


Google Reportedly To Launch Music Service (opens in new tab)


Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.