In a move aimed at tapping into the growing online music market, the search engine giant Google has firmed up its plans to launch a new music service and is actively looking for content for the platform.
According to Techcrunch, the new service may be labelled as Google Audio and the company, since last few weeks have been in discussions with major music labels for getting their content onto its proposed platform.
Though not many details about Google’s new service are known, one can safely say that any music service from the internet behemoth is likely to pose a serious challenge to established players like iTunes and Spotify.
It is interesting to note that Google currently offers a music download service in China though the new service is expected to be significantly different from it both in features and business model.
If Google does launch a new music service it also would need to look at building a business model where it can differentiate its offerings from that of its competitors.
Some analysts predict that the new service may offer tracks for streaming for free while one may also be able to download tracks by purchasing them besides providing a wide collection of tracks.
This is war! Google is clearly going after Apple iTunes. The service is not aimed at Spotify as Google wants ultimately to sell the music tracks and get a commission for each one sold. There are also rumours that the scheme will run in partnership with other third party companies.