According to a new study conducted by IT services group Morse, social networking sites like Twitter and Facebook are costing organisations in UK a staggering figure of £1.38bn every year.
The study which was conducted on sample size of 1,460 office workers found that on average employees spent 40 minutes of their work time per week on social networking sites and thus these sites become a major impediment to the productivity of employees during working hours.
Explaining the rationale behind the widespread use of social networking sites in offices Philip Wicks from Morse mentioned "The popularity of social networking sites such as Twitter and Facebook has grown considerably over the last couple of years, however with it has come the temptation to visit such sites during office hours."
In an attempt to stop productivity loss, a lot of firms have banned sites like Facebook and MySpace, though employees are able to bypass the restrictions by using proxy sites and are still continuing to visit these sites.
Some companies through have a different view on these sites especially Twitter, as they believe restricting social networking sites may adversely affect employee moral and basically one needs to trust their employees to get their job done.
It depends in which markets you work. In advertising and publishing, it is very difficult to ban websites like Twitter or Facebook. Still, the impact of Facebook and Twitter can disruptive especially as people dipping in and out of the social networking websites tend to take time to readjust to optimal working conditions.