In a surprising development, social networking rivals Facebook and MySpace have initiated talks for placing content from MySpace including music and video on the Facebook platform.
The interesting development has been reported by the Telegraph which quoted Facebook COO Sheryl Sandberg who mentioned "we would like to have content, as we already do with many other sites, shared across our network because it is good for our users and we are open to working with MySpace and are in talks with them"
Moreover if MySpace does end up becoming a third party content provider to Facebook it will join the league of nearly 15,000 websites which currently use the Facebook API to share their content over the platform.
Some analysts are saying that the willingness of MySpace to share its content with Facebook can be counted as an admission from the Rupert Murdoch owned social networking giant that it has fallen way behind Facebook in popularity.
Analysts also seem to suggest that MySpace is in serious need of an overhaul and it should be more active in introducing new features which will help it attract new users to its platform besides coming up with ways to retain its existing user base.
(The Wall Street Journal)