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Microsoft Pulls Out Of Family Guy Partnership

With an eye on avoiding any adverse impact on its brand image, Microsoft has withdrawn its sponsorship of a controversial US cartoon series Family Guy, citing the show’s allegedly offensive content as the reason behind its move.

The cartoon series is known for its rather sharp (or crude) humour and has often received criticism on account of its risky jokes on variety of subjects ranging from deaf people to feminine hygiene.

At times, the edgy humour of the show had managed to offend the sensibilities of many people and it appears that Microsoft would like to play safe and not expose itself to any negative brand associations.

Explaining the rationale behind its move, the software giant in a statement mentioned "We initially chose to participate in the Seth and Alex variety show based on creative humour of Family Guy. But after reviewing an early version of the show, it became clear; the content was not a fit with the Windows brand".

The move from Microsoft also highlights the degree of attention that Redmond is paying to intricate details of its marketing and branding promotions in light of the launch of Windows 7 on which the software giant is banking heavily for its future growth.

Our Comments

Really though, did anyone at Redmond watch Family guy before? Surely they should have known beforehand what to expect from this controversial yet eerily appealing TV show. Family Guy is definitely not to everyone's taste but at least it was straight forward, BS/PC free and certainly had a faithful following.

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(PC World)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.