A recent report is suggesting that a new website that would offer all British radio stations from one virtual platform could be pushed online by Christmas this year.
The website would reportedly offer as many as 500 distinct networks played live, and it is believed could help cast fortunes for the sector by making the entire output of the UK radio industry available under one virtual roof.
The new project includes both the BBC as well as the commercial sector; a functioning model of such a website would be available for trial by this Christmas, and it is expected to be available for the general public by the first half of the next year.
The website comes as a result of the concerns raised by many industry veterans that the radio industry could be left behind in the rapidly advancing media sector in the UK.
Tim Davie, the BBC’s director for audio and music, asserted that the mushrooming free music sites would presumably pose a threat of extinction of the radio industry.
Although only around two percent users log on to the internet to listen to radio, but Davie seeks to see it become more common via a range of handheld devices. Citing the promising future of digital radio ahead, Davie said: “Radio, by working as a sector more effectively, can really prosper in the digital world”.
The BBC trust still needs to give its approval before this can happen. But, yes, we think radio has an essential role to play, something that Spotify or iTunes or any other free/paid for entities, have yet to fulfill. The one thing that radio can't do is stay as it is right now. Doing so could be catastrophic and threaten the very survival of this medium.