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UK Gaming Migrate Online As More Gamers Download Content

If the findings of a recent survey are to be believed, online purchases of games and extra levels are picking up in UK with nearly 25 percent British gamers purchasing such products over the internet.

The UK National Gamers Survey 2009 has thrown some interesting insights into how gamers are evolving and it comes across as a wake up call for traditional game retailers who may soon find their business getting affected by the brisk online sales.

Typically most traditional retailers prefer to sell game titles at discounted rates along with a gaming console in order to offset the stiff costs associated with the gaming console; however this business model may soon need to be changed if a large section of gamers start purchasing titles online.

The survey also found that over half of Britain’s population prefers to play games on consoles like the PlayStation 2 and Xbox 360 while home computers figured second with nearly 35 percent folks playing games on them.

The new trends highlighted in the survey also make it quite apparent that many companies and retail stores who cater to the gaming genre may need to evolve their strategy and should actively present more of their products online.

Our Comments

Shall we be surprise? Certainly not. There are so many reasons why the content publishers would want to get gamers to download from them and zap the middlemen in the process. Downloaded content is less prone to piracy, there's an infinite amount of shelf space online, packaging & shipping costs are negligible, etc

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Quarter of UK video gamers download games

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The results are in; national survey reveals Gamers want instant pleasure

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The UK Doesn't Dig Digital Game Downloads

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25% of all UK gamers pay for downloadable extras

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.