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Orange Sees a Sharp Decline in its Customer Base

Leading internet service provider Orange UK has seen its customer base shrink to just around 899,000 users amidst the economic downturn and the increasing competition in the ISP market.

The drop in number for Orange, which has seen its subscriber base plummet below the 1 million mark, is seen by many analysts as a failure of the company to keep up with innovative schemes and techniques offered by rivals in the ISP market.

The downturn is not limited to Orange UK, as its parent company France Telecom is too going through a difficult time with profits for the third quarter falling by 8 percent over the same period last year.

While Orange UK has been fairing rather poorly, Orange Mobile has been able to buck the recessionary trend had has notched up an impressive growth in its subscriber base which now stands at over 4.7 million subscribers, a steep increase of 64 percent.

The increase in Orange Mobile user base is also in line with the increase amongst users to opt for mobile broadband service as compared to traditional ISP plans.

Though the third quarter results for Orange UK do not sound encouraging, the company does hope get back its lost ground and hopefully schemes like newly launched plans to offer speed of up to 20Mbbps may help it beat the competition.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.