Consumer rage may force Orange UK to reconsider terms for internet use with their iPhone offering. Setting a usage policy at less than one gigabyte has drawn much media comment and a fair amount of twitter-based scorn.
It feels a bit rough for consumers but tighter terms were challenged earlier in the year. In January The Carphone Warehouse challenged an e2save advert on similar grounds. However, the Advertising Standards Authority allowed the term ‘unlimited data’ alongside a 250MB allowance but ruled the fair-use policy must be more prominently disclosed.
Even though 750MB may well be more than enough for most users, setting the allowance lower than the headline rate for basic mobile broadband packages rings alarm bells. Come on Orange, give customers a gigabyte.
Originally published at OneMobileRing.com