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Google Ramps Up Friend Connect Service, Adds New Features

Google Ramps Up Friend Connect Service, Adds New Features

Google is seemingly taking the notion of social networking more seriously than ever, as in addition to pooling efforts in making its communication collaboration tool Wave a success, the search engine giant is also stepping up its Friend Connect service.

The service, which enables different website owners to add social networking features to their sites, would see the addition of several new features, aiming at bringing people of similar interests under one roof, and providing site owners with some handy data for designing content and advertising.

Along the same line, the company has announced a host of new features for its Friend Connect service that intend to gathering and utilising information from users.

The new features kick off with a number of ways to survey users for details about their particular interests.

A Friend Connect account holder could create polls to ask its users about their interests and other site-relevant questions, and consequently could have users respond to the poll when they login to the account holder’s website, through a poll-widget integrated in the site.

The interests will then be linked to the profiles of the users, and other users could use the details to find those with common interests to connect with them.

In addition, joining Friend connect accounts with Google Ad Sense accounts will also let the adverts displayed on the site to be more personalised and in line with the users’ likings.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.