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Orange Kicks Off Recycle and Reward Scheme

Mobile phone operator Orange has come up with a new proposition to allow people to have a chance of making money from their redundant mobile phones, laptops, as well as music players.

The operator has launched a new “Recycle and Reward” scheme, under which people can bring their old electronic gadgets into any UK Orange store and have cash rewards in return.

The company offers a wide range of cash rewards depending upon the type and condition of the device. A Nokia 95, for instance, could fetch up to £85 for the customer, while a Sony Ericsson C905 could be worth as much as £95.

In addition, under the scheme, the company will also recycle electronic gadgets and accessories that have no monetary value at all.

The company estimates that around two-thirds of the households in the UK have redundant mobile handsets lying around, equating to almost 90 million mobile phones worth £450 million.

Orange kicked off the initiative as a part of its pledge to shift towards a greener business.

Citing the same, the BBC quoted Paul French, chief of Care Products, as saying: “Recycle & Reward is just another small step for us, as a business and for the public, in our journey towards greener, more sustainable practices”.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.