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Google Acquires Admob For $750 million

Google has announced that it has purchased one of the largest advertising networks in the mobile industry, Admob, for $750 million worth of Google shares.

The deal, according to the LA Times, is one of Google's largest ever acquisitions and squarely positions the search giant ahead of other competitors - like AOL and Microsoft - in the ever growing market of mobile search. Last October, Microsoft struck a strategic partnership with Phonevalley, Campaign reported.

Admob was founded only back in 2006 and in three years managed to grow its network to more than 15,000 websites. Google will leverage the importance of Admob in the mobile market to deliver its display ads on mobile pages.

Over the past 12 months, Admob claims that its business has more than doubled and managed to deliver more than 300 million adverts every day. Critically, Admob has been instrumental to roll out in-app advertising solutions for the latest smartphone platforms like for Android and the iPhone.

Susan Wojcicki, Google's vice president for product management, wrote on the Google's official blog that "Despite the tremendous growth in mobile usage and the substantial investment by many businesses . . . the mobile web is still in its early stages, We believe that great mobile advertising products can encourage even more growth. That's what has us excited about this deal."

Google is set to purchase more companies over the next few months as it revs up its acquisition engine. There are also rumours that it acquired Gizmo5, a VoIP specialist and Skype competitor.

Our Comments

Shares of Google jumped by 2.07 percent after the news was reported and is stable in after hours trade. This means that the financial markets were pretty please by the announcement which not only helped Google prop up its own portfolio but also made Admob shareholders, slightly more richer.

Related Links

Investing in a mobile future with AdMob (opens in new tab)


Google snaps up mobile ad company (opens in new tab)


Google to boost mobile advertising with AdMob acquisition (opens in new tab)

(Computer Weekly)

Google plans assault on mobile advertising with Admob (opens in new tab)


Google buys mobile ad company AdMob (opens in new tab)

(Campaign Live)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.