Rupert Murdoch, the emblematic chairman and CEO of News Corporation, has confirmed plans to remove news stories published by its armada of online website properties from Google's search index - and possibly others as well.
The owner of flagship titles such as The Wall Street Journal, The New York Post, 20th Century Fox and Fox News reckons that search engines are "stealing" articles that don't belong to them and said that he will act once they manage to sort out a way of charging their own customers for content.
In an interview with Sky News Australia - which is incidentally owned by Murdoch - the media magnate made it clear that paid for news is no longer a taboo and that News Corp and possibly others may start charging their readers and viewers.
That said, a website owner can very easily remove their online property from Google's search index but whether this would be a wise move remains to be seen.
Murdoch's latest rant - he had similar words back in October - doesn't hide the fact that Google alone brings more than a quarter of traffic to WSJ.com and we're not even counting Microsoft, Yahoo, Ask and others.
Will others follow News Corp and remove their content from Google's index page? Given the fact that so much is at stake, it is very unlikely to happen. The other alternative that no one seems to have mulled until now would be for the search engines to come up with a Hulu for search.