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Samsung Takes On iPhone, Android With Bada Mobile Platform

Korean Chaebol Samsung has announced the release of an open source mobile platform called Bada which is based on Linux and is set to help the second largest mobile phone manufacturer release cheaper smartphones quicker.

Bada (opens in new tab) is a software overlay that will be complemented by a software developer kit that will be released next week. Bada apparently means ocean in Korean (ed:, not a shorter way of writing bada**).

In the official press release, Samsung states that Bada will represent "the fresh challenges and opportunities available to developers, as well as the entertainment which consumers will enjoy once the new platform is open".

It added that it will be a much simpler environment for developers to use, although Samsung failed to elaborate on how this will be achieved.

The first smartphone to work on Samsung's Bada is set to be launched in the first half of 2010. Interestingly, Samsung has also collaborated with Vodafone on its 360 platform which incidentally uses Linux Mobile.

Samsung will also hold events in London, Seoul and San Francisco over the next few weeks to evangelise Bada in the developers' community. It remains to be seen whether Samsung will be able to control Bada given that it is an open source platform.

Our Comments

It seems slightly counterproductive for Samsung to build what will essentially amount to another walled environment. Samsung already uses Symbian, Android and Windows mobile for its mobile phones and LiMo for Vodafone. Adding a fifth mobile platform can only confuse users more.

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.