With an eye on increasing its share in the growing smartphone ecosystem, Korean electronics giant Samsung has unveiled a new mobile platform called Bada that is designed to offer rich mobile experiences.
Bada which literally means Ocean in Korean is expected to pave the way for Samsung to encourage developers to create specific apps for its app store and the strategy just might work out for Samsung given the fact that it is the largest mobile handset maker in the world, based on number of units sold.
Expressing satisfaction at the launch of the mobile platform, Dr Hosoo Lee, vice president with Samsung in a statement mentioned "Bada will be Samsung's landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”
Incidentally the growing smartphone market and huge number of apps that Apple has managed to sell through its app store has become a strong motivator for companies to look at the possibility of bringing in their specific mobile operating systems.
However some analysts believe that while Samsung may sound optimistic about the chances of its mobile operating system, it will find it difficult to make a significant mark in the market owing to the plethora of mobile operating systems that are prevalent today including the likes of Symbian, Android and Windows Mobile to name a few.