In a ceremony held in Bafta, London, BBC iPlayer was awarded the much vaunted Judge’s Award at the Royal Society Television Innovation Awards for its highly innovative seven days a week online TV catch up service.
The BBC iPlayer was given the recognition for showing "great vision in determining how media might develop in the future and how we all will relate to the changing aspects of communication."
The judges also believed that the iPlayer was setting new standards for a simple consumer interface and it has created a trend which other broadcasting companies, in UK or abroad, are likely to follow.
The iPlayer service, which started in 2007, in its short period of existence has managed to garner an astounding number of over 500 million requests for viewing of its television programmes like Dr. Who and its popularity seems to increase with every passing day.
Interestingly, the BBC iPlayer is now being hailed amongst the greatest British Innovations, sharing the list with the steam engine, gas turbine, radio waves, jet engines and even Viagra!
BBC iPlayer, previously known as Integrated Media Player and MyBBCPlayer, runs via website, P2P, and even a cable television and the service has also been launched for Virgin Mobile subscribers and PS3 users in the UK.
The iPlayer has been one of the most important pieces of technology to emerge over the last few years. It has single-handedly managed to make video on demand popular and mainstream and has ushered a new era of video and media consumption.