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People Willing To Shell Out Money For Reading Online News, Says Study

A recent study conducted by Continental Research has revealed that one in every five internet surfers would be willing to pay for reading online news content if a micro payment service was available.

With sales of newspapers all over the world getting affected by the availability of free online news content and free access to news sites, the idea of a micro payment service is being hailed as one way to ease their plight.

Many news corporations like Rupert Murdoch’s News Corp plan to stop free access to their website’s news content and are looking at the feasibility of such an idea.

It is important to note that during the study, when respondents were questioned about paying for online news content, 63% said that they would not pay while only one in twenty would pay for annual or monthly subscription to a news site.

But 21% of the respondents said that they won’t mind paying a small amount for reading a particular article which gives hope for a micro payment service.

But even if a substantial Micro payment system comes in use, the pricing of the news article would be very important as study reveals that 35% of people would like to pay 2pence for an article though the figure dropped to 22% when asked to pay 5pence and 7% when the suggested price was 20pence.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.