A recent study conducted by Continental Research has revealed that one in every five internet surfers would be willing to pay for reading online news content if a micro payment service was available.
With sales of newspapers all over the world getting affected by the availability of free online news content and free access to news sites, the idea of a micro payment service is being hailed as one way to ease their plight.
Many news corporations like Rupert Murdoch’s News Corp plan to stop free access to their website’s news content and are looking at the feasibility of such an idea.
It is important to note that during the study, when respondents were questioned about paying for online news content, 63% said that they would not pay while only one in twenty would pay for annual or monthly subscription to a news site.
But 21% of the respondents said that they won’t mind paying a small amount for reading a particular article which gives hope for a micro payment service.
But even if a substantial Micro payment system comes in use, the pricing of the news article would be very important as study reveals that 35% of people would like to pay 2pence for an article though the figure dropped to 22% when asked to pay 5pence and 7% when the suggested price was 20pence.