Channel 4 will broadcast three dimensional programmes as from this week until next Sunday and is partnering with Sainsburys to give away free 3D cardboard red-blue spectacles.
The glasses, Colorcode3D models, will be available from the supermarket range until the 22nd of November. Amongst the various footage and shows on the listing are unseen documentaries of The Queen in her coronation years as announced last August.
There are also some classic horror movies as well as magician Derren Brown. However, don't expect the movies to be on par with the latest IMAX type movies that are currently on view in British cinemas. Worse, there are no 3D versions of recent Channel 4 programmes that will be broadcasted this week.
But not everyone seems to be up for it. T3 reports that Sky is "concerned" that Channel 4 3D stint will "give viewers the wrong idea". A spokesperson told T3 that “Sky is currently using similar polarisation technology to that being employed very successfully in many of today’s cinemas. It’s a rich, immersive experience and one which we believe has a commercial future, hence our commitment to launch a channel next year.”
2010 will almost certainly be the year of 3D with broadcasters like Sky and Virgin Media already planning to get 3D services by next year. Leading television manufacturers are also getting ready to launch 3D-ready screens just on time for the service's launch.
Despite of criticisms, kudos to Channel 4 for coming up with the line up and with the 3D programming. Even if the 3D content is old and will possibly raise some smiles due to the rudimentary approach of Channel 4's venture.