Microsoft, on Friday, launched a sophisticated localised version of its Bing search engine in UK which offers price comparisons in collaboration with Ciao UK and is also capable of directing the surfers to e-commerce websites catering to UK audiences.
It is important to note that Bing had been working towards capturing the US search engine market since its launch in June 2009 and by August, it has managed to garner nearly 9.3% of the US internet search market.
Sources reported that Microsoft plans to attract the major newspapers who feel that they have been given a hard deal by Google news by promising them that with Bing, their content would be more visible.
After Rupert Murdoch’s announcement that he would withdraw his companies huge news data base from Google, MSN UK executive producer, Peter Bale held a secret meeting with all the major publishers in the European market, mainly newspapers such as, The Financial Times, News International, Associated Publishers, Axel Springer from Germany to name a few.
In addition Microsoft has decided to fund the research on ACAP (Automated Content Access Protocol) to the tune of £100,000. The protocol, which as been developed by World Association of Newspapers, European Publishers Council and International Publishers Association, allows the publishers to copyright their content on the internet granting full access or just access to the content on the website.
It is important to note that Microsoft purchased Ciao back in September 2008 for $486 million and has used the e-commerce website in the past to boost its online revenues.