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Modern Warfare 2 Sets New Record For UK Entertainment Industry

The Entertainment and Leisure Software Publishers Association (ELSPA) has revealed by Activision Modern Warfare 2 has managed to sell nearly 1.8 million units of Call of Duty Modern Warfare 2 in the UK in its first week.

According to GfK Chart-Track, this is by far, the highest grossing video game in the industry of UK entertainment and is estimated to have brought in £67.4 million based on an average selling price of £37.87.

Observers highlight the fact that the Xbox 360 version was by some distance the most popular version with more than one million units sold, far ahead the PS3 and the PC version.

Even more telling is the fact that MW2 has raked in twice as much as the rest of the entertainment software market last week. Xbox 360 was particularly well presented partly because of a number of Xbox 360 special edition bundles that were put on sale.

Michael Rawlinson, director general, ELSPA, acclaimed MW2 achievement saying that "These figures tell a clear story. The video games industry is now an established part of the mainstream entertainment mix, Whilst the launch of Modern Warfare 2 has indeed been extraordinary, it is indicative of the growing popularity of video games."

Last week, we reported that Activision has already earnt more than $310 million in revenues over just 24 hours. One can expect MW2 to reach the $500 million target fairly soon and eventually in the long run, hit the one billion dollar mark.

Our Comments

33 percent of the UK population play video games (either online or device based) regularly according to latest figures. It therefore doesn't come as a surprise that such a vast quantity of MW2 copies have been snapped in only a few days.

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Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.