According to a study carried out by AdMob, Apple iPhone holds nearly 50 percent share of the world’s smartphone web traffic while its rivals including the likes of Symbian and Palm are losing their market share.
However, the report, the latest in the company’s Mobile Metric series, is based on data taken from AdMob’s own advertisement network and not on the traditional view of market share based on number of handsets sold.
The report showed that the smartphone usage all around the world had increased from 22 percent last year to 44 percent this year.
According to the Mobile Metric report, Symbian based smartphones had dominated the market share until last year. Since then, the popularity of iPhone has increased dramatically, while its competitors have failed to match up.
While the Android trails behind the iPhone, Blackberry has shown a slow and steady rise on the market share ladder. Results have also shown that the Blackberry 8300 Curve held nearly 45 percent share in the total market share of Blackberry.
The AdMob report also showed that Apple’s iPhone and iPod Touch accounts for as much as one third of worldwide mobile data traffic.
Even if the iPhone and the iPod Touch account for a fraction of the world's smartphone, the fact that they are better equipped for web browsing and surfing in general is a tribute to Apple's excellent understanding of its customer base.