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Joost Sold To UK Online Advertising Network

Adconion Media Group has proclaimed that it has snapped up certain significant assets of Joost, an online video service launched by Skype founders Janus Friis and Niklas Zennström that had apparently failed to carve its niche in the online video sharing space.

The financial terms of the acquisition were not disclosed, but it’s reportedly more of a firesale that isn’t fetching any profits for Joost’s investors.

Joost was unleashed with extensive hype in January 2007, but it has over time perceptibly failed to live up to the expectations of its founders, and has been lagging behind other online video portals, including YouTube, Hulu, and Daily Motion.

Of its key assets, Adconion gets hold over the technology that run the Joost’s video streaming service, along with its content catalogue and trademark to the brand name.

In addition, it will also be retaining around a dozen of Joost’s existing employees, according to paidContent.org.

Discussing on how this acquisition could benefit Adconion, the chief executive of the Group, Tyler Moebius, said in a statement: “Through the acquisition of the Joost assets we will be able to provide advertisers, content owners and website publishers with an end-to-end global video platform and cross-channel video and display ad-serving solution”.

The acquisition has further been necessary to reinvigorate the cash-strapped video platform, which despite having millions of users and business model was not able to generate enough revenues to survive.

Our Comments

Joost has failed to rival even smaller rivals like Hulu or Dailymotion. It tried to be so many things at the same time but ultimately, even with the success of Skype and Kazaa, Joost's founders could not guarantee its success.

Related Links

Adconion acquires Joost

(TechWhack)

Adconion acquires assets of online video site Joost

(AFP)

Joost: It coulda been a contender, or not

(CNet)

Troubled Joost Sells Video Platform, Content To Adconion

(Top Tech News)

Joost Is Now Officially Dead ? Assets Acquired By Adconion Media Group

(Washington Post)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.