Black Friday, the second most profitable day for US technology retailers after Christmas, is well underway for Apple UK although we've got some slightly disappointing sales - which started earlier today - going on at its online store.
We randomly picked some of the best-loved Apple products and managed to get find them at prices that are not only better than Apple's own "Black Friday" prices - at least in the UK - but which are likely to remain the same past midnight.
Apple sells the iPod Nano 8GB 5th Generation for £108, down from £115. Amazon goes even lower, offering it for £105.62 including delivery for all the shades except the black one which is £1.16 more expensive. The 16GB version is also a few pounds cheaper than Apple's sales price (£128 vs £124.52).
Amazon yet again defies with lower than Apple MacBook Pro prices. The 13-inch model with a 2.26Ghz Core 2 Duo, 2GB, 160GB hard disk drive and a Nvidia Geforce 9400M costs only £810.79 delivered. Apple's normal price is £899 while the "sales" price is £828. Sales, it clearly, isn't.
OneStopPCShop sells the Microsoft Office 2008 for Mac Home and Student Edition for £68.24. Apple sells it for £78 this Friday, down from £89.95. This is still is significantly cheaper than the £120 that Microsoft is asking in its online store.
Even the Magic Mouse from Apple can be found cheaper elsewhere. At £51.76, it is more affordable at Lamdatek than anywhere else in the UK. Apple sells it for £55 excluding delivery.
The Western Digital 500GB My Passport for Mac is on sale at Apple for £84 (normal price is £99.95). Its PC version costs £69.99 at PC World. The only difference between them is the filesystem which means that users will need to reformat the PC drive for Mac use. Whether this warrants the price difference - £30 is uncertain.
The conclusion is to always look elsewhere before buying at Apple (or indeed any company selling their own products - and that includes Dell and Microsoft). Savings can be substantial and are always welcomed especially if you are buying several items in one go.