Nintendo, the Japanese gaming console maker, has revealed that the company’s Wii gaming console system is the most popular gaming console amongst female gamers in the US.
According to a study conducted by Nintendo, it has been revealed that out around 80 percent female gamers prefer Nintendo Wii whereas 9 percent and 11 percent female gamers prefer Sony Playstation 3 and Microsoft Xbox 360 respectively. However, the survey does not include PC gamers or handheld gaming console owners.
Reggie Fils-Aime, President of Nintendo in America, released the figures in a BMO Capital Markets event. He claimed the results were not an accident and it was the result of campaigns directed towards expanding the market.
The survey revealed that out of the 11.7 million female gamers in United States, 9 million have preferred Nintendo Wii as their home gaming console. Interestingly, male gamers still outnumber the female gamers as there are 33 million male gamers in US.
Nintendo has been targeting the ‘casual’ gamer market for the past few years. Wii, which has a motion-sensing control system, has managed to win the female gamer market.
Nintendo’s handheld console, DS and some games including Dr.Kawashima's Brain Training have succeeded in attracting women and young girls toward video games and have successfully tapped the market.
Nintendo can be credited into bringing far more casual gamers to the market than any other manufacturer in the past. This paradigm shift involved not only the normal core gamers but also a whole new generation of people who never played.