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Google Launches Own Public DNS Service

Google has rolled out its very own DNS lookup service (opens in new tab) in an attempt to further its hold on the internet. The service christened as Google Public DNS, will offer high speed and better security options for its users.

DNS or Domain Name System is a naming system which is generally provided by internet service providers (ISPs). When a user types the URL of a site in the address bar, it gets converted into a numeric code that matches with the server code of the website and guides the user to the website.

Explaining the rationale behind introducing the service, Prem Ramaswami, a product manager with Google mentioned that an average internet user has to perform hundreds of DNS look-ups when surfing the net and the process slows down the browsing speed. He also claimed that Google Public DNS was precisely designed to tackle this problem.

Interestingly, Google, which relies heavily on online advertisement for revenue, has claimed that Google Public DNS will not redirect users to ad pages if a mistyped or non existing URL is typed.

However the move by the search engine giant to introduce its DNS lookup service has been criticised by some analysts who believe that this service is likely to give extensive control over the internet to a company which already dominates the online search market.

Our Comments

The Public DNS by Google is entirely optional and has already attracted some unwelcomed (at least for big G) attention because Google is by far the biggest advertiser and the one is the most likely to benefit from that service.

Related Links

Google Public DNS and Your Privacy (opens in new tab)

(PC World)

Geez, Google Wants to Take Over DNS, Too (opens in new tab)


Google Accelerates Internet With Public DNS Service (opens in new tab)

(Information Week)

Google Gets Into The DNS Business. Here's What That Means (opens in new tab)

(Washington Post)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.