Skip to main content

Google Real Time Search Introduces Dynamic Result Pages

Google's newly released Real Time Search breaks a few conventions in the search engine giant's cosy world; not only did it have to put some Ajax code into its search engine results page but for the first time ever, a SERP becomes dynamic rather than stay static as it has been the case for the past decade.

Not all popular terms currently carry the "real time search" feature yet; Korean Pop star Jaebum is currently popular on Twitter but failed to bring up any real-time search stream. Ditto for "Open Hazards" which at some point was the second most popular search term on Google worldwide.

Google publishes the stream of search results in the "latest" section of its all results page which can be accessed by clicking on the "latest results" link.

The new results automatically "push" older ones out of the page and these are lost (there's no "page 2" or "more" link). Users can optionally stop update the page should they choose to do so.

Google's Real Time Search is still in its early days and caters mainly for the hottest trends not for the long tail of search. However, thanks to some real-time algorithms, Google can differentiate between "warm" and "hot" content even if they are only separated by a few hours.

Note that RTS is currently available only in the US and that its position on the page appears to be random depending on the term.

Our Comments

I am starting to miss the old, no-frill, Google's page that didn't have half the number of features as the new Google. The search engine must make sure that it is not hit by a common illness known as "featuretitis". It needs to make sure that it remains best at what it does best, providing pertinent results fast.

Related Links

Google introduces real-time search (opens in new tab)

(Techwatch)

Google increases real-time service (opens in new tab)

(NMA)

Google goes real time (opens in new tab)

(The Inquirer)

Google gets more real-time results (opens in new tab)

(Pocket-Lint)

Google real-time search to feature Twitter updates (opens in new tab)

(Telegraph)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.