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Youtube Might Offer Paid For Subscription To Generate More Revenues

Google is apparently considering making part of Youtube's audience pay to access exclusive content provided by third party providers as its ad revenue splitting model faces new challenges in 2010.

David Eun, Vice president of Content partnerships at Google told news outlet Reuters (opens in new tab) during an interview that "We're making some interesting bets on long-form content; not all content is accessible to us with the advertising model."

Content producers may view Google's proposals with interest as it would mean that the world's largest online video sharing website would promote legal videos and weed out those that are either of dubious origin or sub-par quality.

Youtube is costing Google a huge amount of money every year - after having paid $1.665 billion for it four years ago - and the search engine giant is keen to convert Youtube into a money spinning machine; it already has one of the biggest audiences online but these eyeballs should now translate into hard cash.

In addition, Google's less confrontational attitude towards content producers and the fact that it is presenting itself as a content broadcasting platform rather than a rival might make the transition easier.

Broadcasters like News Corporation, Disney or Bertelsmann might be less reluctant to collaborate and provide their content when Google manages to "capture the value" of that content.

Eun further hinted that Google would keep its eyes on advertising revenues though and said "If we just continued to focus on our advertising model that would be enough opportunity to create meaningful revenue."

Our Comments

Youtube might therefore start charging a monthly subscription fee for some of its content or introduce a pay as you watch system where users pay a variable fee depending on what they want to watch. Oh and by the way, Youtube should watch its back as Hulu is growing fast. It might not be the largest around but at least it is generating revenues.

Related Links

You Tube considers charging subscription fees (opens in new tab)


Sky ends paid-content talks with Google's YouTube (opens in new tab)


YouTube looks at subscriptions, more ad dollars (opens in new tab)


YouTube Considers Charging as Sky Deal Falls Through (opens in new tab)


YouTube considering subscription fees (opens in new tab)


Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.