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Twitter Set To Make A Profit In 2009 Thanks To Bing, Google

Leading financial news magazine, Business Week, has reported that micro blogging giant Twitter will have a profitable year after the company signed two separate deals with Google Inc and Microsoft Corp which will allow Twitter tweets to be searched on their respective search engines.

The magazine, which was recently bought by financial news agency Bloomberg, reported that Twitter raked in around $25 million from the deals with Microsoft Bing paying $10 million and Google Inc coughing up $15 million.

According to the Bloomberg Business Week report, the deals with Google and Microsoft Bing “carry sufficient value to help Twitter achieve a small profit for 2009."

Business Week also reported that the website has made some profit by renegotiating deals with several telecom companies - including the likes of O2 and Orange - to bring down costs.

Twitter, which is based in San Francisco, allows its members to post 140 characters long SMS like messages on their profiles and enjoys over 55 million monthly visits.

Recently, the company has been developing plans to start making profit from the immense popularity which is enjoyed by Twitter by rolling out premium plans for businesses, allowing them to use Twitter’s platform to market and promote their products on the social networking website.

Our Comments

Twitter has finally managed to get a few million dollars worth of revenues. Will that be enough to cover the ever growing costs of the microblogging phenomenon? Not sure. One thing that the Businessweek report did not mention is whether this is a recurring revenue or a one off payment.

Related Links

Twitter Is Said to Be Profitable After Making Search Agreements (opens in new tab)


Google, Bing deals make Twitter profitable: BusinessWeek (opens in new tab)

(Google News)

Report: Twitter profitable thanks to Microsoft, Google (opens in new tab)

(Seattle PI)

French court shuts down Google Books project (opens in new tab)

(LA Times)

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.