So the Nexus One is already out and Vodafone has already been announced as the only official mobile phone operator for the Google-branded mobile phone.
At around £325 SIM Free and unlocked, Google's Android powerhouse is £125 cheaper than Motorola's latest phone, provides you with a saving of £175 compared to the HTC HD2 and costs roughly the same as the Nokia E72.
(ed : You can get the iPhone 3G for as little as £364 unlocked & SIM free legally from O2; just read our article on the subject).
The Nokia E72 currently goes for £22.50 with 400 minutes and 300 texts at Orange (Panther 25, 24 months contract).
Vodafone currently charges £30 per month for the Nokia E72 with 600 minutes, unlimited texts, 500 MB of mobile internet and webmail.
Eagle-eyed users will have noticed that this is £5 cheaper than the £35 per month O2 charges for the monthly iPhone 3G contract and it will be intriguing to see how the iPhone clan reacts to the introduction of the Nexus One in the UK.
To make things even more exciting, it is unlikely that Vodafone will remain the exclusive network for the Nexus One; Google chose Verizon Wireless and T-Mobile in the US and we would bet our bottom dollar that T-Mobile UK will carry the Nexus One soon which means that unlike the Apple iPhone, prices will go down quickly.
Competition is good and Google is a great rival for Apple and the rest of the market. Let's see what will happen over the next few months with a number of other Android-based smartphones expected to hit the market very soon.