In his keynote address to the gathering of nerds at CES, Intel Corporation President and CEO Paul Otellini today acknowledged that computing is no longer just about the PC.
"Advances in connectivity, intuitive user interfaces, immersive content and computer chip performance have allowed computing to move into new areas. Computing is moving into all manner of devices and experiences all around us improves our personal productivity and enjoyment," he reckoned.
According to Otellini, "computing is being integrated into every relevant aspect of people's lives, whether they are on their computer or smartphone, watching TV, in the car or out shopping." You have to admit it's clever of him to notice.
"Computing in the home is rapidly expanding beyond the PC," Otellini said. "The TV will continue to be a focal point of the home while becoming smarter, much in the way phones are evolving into smartphones. New user interfaces and forms of connectivity will change the way we interact with entertainment in the home. Powerful microprocessors will play a central role in the transition to 3-D content creation."
Otellini also said there are select powerful PCs available today that are expanding 3-D content creation from Hollywood studios to living rooms. To prove his point, he demonstrated how an individual could do real-time creation and editing of a 3-D video with the horsepower of an Intel Core i7 processor-based PC .
We seem to remember Craig Barrett doing the same thing at the London launch of the Pentium III in, um, 1999?
Otellini described how bringing the world of simple and useful "viral" applets to Intel Atom processor-based devices will further bring this vision of "personal" computing to life, creating new usage models and a unique and powerful distribution channel for software developers. Intel created the Intel Atom Developer Program in September to address this opportunity. He revealed a beta version of a software app store for netbooks that Intel launched today called the Intel AppUpSM Center.
The first apps, which span education, entertainment, games, health and other categories, are now available for free download or purchase by visiting www.intelappup.com.
Acer, ASUS, Dell and Samsung are the first OEMs to announce support for apps stores based on the Intel AppUp Center. Otellini said Intel and its partners expect to expand the stores over time to include applications for other large categories such as PCs, handheld CE devices, smartphones, CE appliances, TVs and other devices based on future Intel processor families.
As an example of new ways to connect computing devices in the home, Otellini also unveiled a product today called the Intel Wireless Display. Using a laptop powered by select all new 2010 Intel Core processors and enabled with this display technology, an individual can quickly stream videos, photos and other content from the PC to the HDTV over a WiFi connection.
On Jan. 17 laptops by Dell, Sony and Toshiba and a TV adapter by Netgear – featuring Intel Wireless Display – will be available at Best Buy in the United States and Canada as part of its Blue Label 2.0 program.