In an attempt to increase its share in the enterprise resource planning (ERP) software market, Microsoft, the world’s largest software company, has rolled out a new ERP software which will be aimed towards mid-sized retail chains.
The application called "Dynamics AX for Retail" will come integrated with Microsoft’s payment processing service along with the soon to be launched Commerce service, which will enable the software to tie-up with multiple e-commerce systems.
The solution, which was revealed in the ongoing National Retail Federation Annual Convention and Expo in New York, will see a mid-year launch in 16 countries worldwide.
The Redmond giant’s ERP offering, Dynamics AX, will be based on core AX ERP functionality that will allow retail chains to maintain a tight integration between components, from the point of sale, store management, supply chain and financials.
Crispin Reed, the general manager of Dynamics AX, said at the unveiling of the ERP that the greatest challenge in the retail line is to determine the consumers’ behavior as people are becoming less brand conscious and more cost conscious.
He added that “We have enabled a truly connected retailer experience through a single, end-to-end Microsoft provided solution, customers can lower the total cost of ownership and improve the accuracy of information, all of which is vital in today's evolving retail environment.”
Microsoft also announced that the software will come integrated with other Microsoft software such as SharePoint server, Office, Windows 7 and SQL server. The software giant is looking forward to reinvent itself as a complete solution provider.
(Star Tech Central)