Apple speeds up App Store approval

Apple has been criticised for dragging its heels on approving third party Apps in the past but reports suggest that the Cupertino company is now taking a more lenient approach.

Apple Insider says that various developers have noticed that turnaround times have significantly improved since the start of 2010 and that some submissions are being approved within 24 hours.

Last summer significant delays and complaints from disgruntled developers prompted Apple chief Phil Schiller to personally respond to some very vocal complainants.

Apple has since introduced the App Store Resource Centre which provides coders with more details about the approval process.

Around ten per cent of rejected applications don't make the Apple grade because of inappropriate content with 90 per cent getting the boot because of technical problems and bugs.

Apple Insider