Google-Backed VigLink To Launch Affiliate Links Scheme

VigLink has announced that it had received significant financial backing from a couple of renowned venture capitalists, including Google Ventures, First Round Capital, as well as from some other eminent technology entrepreneurs.

The company, which specialises in easing out the process of making money through business affiliate programs, noted that it has closed a seed investment drive that brought in financial backing worth $800,000, according to the technology blog

Among other notable technology entrepreneurs who invested in the start-up firm include former Google executive and existing VP for Products at LinkedIn Deep Nishar, as well as LinkedIn founder Reid Hoffman.

Presently in closed beta testing, VigLink offers website owners a smart way to make money from referral commissions from the links posted on their websites.

The process is relatively painless as webmasters do not need to go through the hassles of managing a number of affiliate accounts and manually putting in affiliate account codes in each link.

Architect Rodrigo Leroux and the chief executive Oliver Roup co-founded the company in March 2009, and Roup told that the company will go live in the coming few months.

However, Roup admitted that VigLink isn’t the only company to offer such services, as UK-based start-up SkimLinks is proving to be a tough competition. But he reckoned that there are some significant differences between the two, primarily VigLink’s extended Silicon Valley connections.

Our Comments

One of our in-office predictions for 2010 is that Google could launch a programme similar to Microsoft's cashback scheme, something that has been pretty popular in the US but never rolled out elsewhere. Now Google could possibly use (or buy Viglink) and steamroll Microsoft (and many others).

Related Links

With Google backing, VigLink to help content sites make money off links

(Venture Beat)

VigLink Gets Google Backing

(Information Week)

VigLink Gets Funding For Affiliate Links From Google Ventures, First Round Capital

(The Financial)

Google's investment arm to grow partner ranks


Automatic Affiliate-Link Insertion Service Gets Google Backing