Award winning game Modern Warefare 2 has taken in excess of $1bn or £625m in global revenues according to its publisher, Activision and is the latter's third "billion plus" franchise after Guitar Hero and World of Warcraft.
The game was released at the beginning of November - less than two months ago - and managed to bring in a staggering $310 million in the first 24 hours of sales and set a slew of records for the game and entertainment industry both in the UK and Globally.
Activision CEO Robert Kotick said in a statement that "Call of Duty: Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records” and has just been crowned, unsurprisingly the best selling game of 2009.
According to the ELSPA, games on the Nintendo Wii platform generally dominated the UK market last year but CoD : Modern Warfare 2 stood head and shoulders above its rivals grossing more than £67 million in sales in the UK in the first week.
The game was apparently banned in Russia because of the way the federation was portrayed in the game and was widely criticised because of a scheme where civilians were massacred at an airport during a bloody assault.
Call of Duty : Modern Warfare 2 may have changed the way the entertainment industry views gaming in general. The fact that it is now widely regarded as being more lucrative than either music or the movie industry means that gaming is well alive and kicking.
(The Sixth Axis)