Apple, the firm the with the Midas touch, has emailed selected US hacks inviting them to a special event in San Francisco on Wednesday 27th January.
The date, as even your granny has heard by now, is supposed to be the day Apple introduces a new product.
It'll probably be thin and may react to your touch. It'll probably start with an "i". What more do you need to know?
"Come see our latest creation," Apple tempts.
Who could possibly resist?