Microsoft has been encouraged to reduce the amount of time it keeps personal information about searches on its Bing service from 18 to six months by a European Union probe into Internet privacy.
A report on Bloomberg says that, following being strongly advised to buck its ideas up by the Article 29 working party, Microsoft has decided to limit the time it keeps Internet Protocol information attached to searches for six months or less.
The EU is becoming increasingly concerned about the way Big Computer treats our personal data and feels that many company practices violate data protection laws.
The increase in targeted advertising means that corporations would love to keep all of your personal information in perpetuity. Which would probably mean your search for 'tablet computers' would see your browser flooded with even more annoying pop-ups for Viagra.