Korean phone manufacturer Samsung will launch a "youth" focused smartphone known as the Samsung Genio Slide (or Genio Pro as it is known outside Europe) on Vodafone for the first 30 days.
The device has a form factor that's not dissimilar to the LG GW620 or the Cookie. You get a full slide out QWERTY keyboard, a 2.8-inch resistive screen, a 3-megapixel camera, WiFi, changeable battery covers, HSDPA 3G, a 3.5mm audio jack, a FM Radio, GPS and support for up to 16GB via a microSD card slot.
Its web browser has a one-touch zoom, rather than the more intuitive but patented "pinch zoom" feature. The onboard camera can also double as a camcorder and record in MPEG4, WMV and DivX video formats.
This budget device also comes with BBC iPlayer, Twitter and Facebook compatibility - the strict minimum if it is indeed aiming for a tuned-in market. It is already available on Vodafone for £15 on a two year contract with 75 minutes, 250 texts but no internet.
Mark Mitchinson, Vice President at Samsung Mobile UK, said: "We've enjoyed huge success with Genio touch and Genio Qwerty and, as a hybrid of the two devices; we know it will be a hit with the target audience."
Yet another phone shall we say. It does what it says on the tin and this is what is expected from it. There are dozens of other similar models on the market which means that it will have to compete on price. Mobile phone networks will have to be slightly more inventive.