Nokia Ovi Maps, traffic info and turn-by-turn: FREE

Nokia today released a new version of its Ovi Maps product, including high-end turn-by-turn voice navigation, all for free at The service will work on 10 Nokia smartphones initially, including the N97, 5800 and E72 with more being added in the coming weeks. From March it will be preinstalled on all GPS enabled Nokia smartphones with Lonely Planet and Michelin travel guides as an added freebie.

"The large-scale availability of free-of-charge mobile phone navigation offerings using high-quality map data will be a game changer for the navigation industry" said Thilo Koslowski, Vice President Automotive and Vehicle ICT at Gartner, and boy is he right. Share values at Garmin and TomTom took a tumble last year when similar services became available with Google Maps, and that product remains in beta testing and restricted to the United States.

With support for more than 70 countries in nearly 50 languages, this is added value and a half. Of course, it means Nokia can generate revenue through map advertising and directing you to local services, but at least you’ll be able to find a cheap lunch, if not a free one.

Like to know more? Watch the (somewhat freaky) product managers video or read the press release here

Originally published at