Sony has announced yesterday that it had sold more than three million units of its flagship gaming console, the PS3, in the UK with global hardware sales reaching 27 million units.
The PS3 has a long way to go though before matching the likes of the PS2 and the PS One which together sold more than 250 million units worldwide. And it is still lagging behind the XBox 360 and the Nintendo Wii in the UK.
Both consoles were released much earlier in the UK and managed to sell four million (Xbox 360) and six million units (Nintendo Wii). Globally, the gap is even more telling - 39 million Xbox 360 and nearly 57 million Nintendo Wii's have been sold worldwide.
But then, 2009 was a great year for the PS3 in the UK after sales were boosted by a significant price cut and the introduction of the PS3 Slim.
Average monthly sales jumped by around 60 percent since last year from 76,000 units sold to 120,000. Q2 sales in 2009 were a third higher than compared to the same period last year.
Combined with the fact that the PS3 was the last one to come on the market and that it still has the highest selling price and things are looking good for the console in the UK.
The PS3 is a great all rounder and it is interesting to note that Sony and others are trying to convert the console into a multimedia, do-it-all device. Less for the gamer and more for the whole family. This is something they've probably learnt from the Wii.