MusicDNA has been tipped to produce a potential candidate to replace the ubiquitous MP3 file format and the killer detail? MusicDNA is produced by BACH Technology, which incidentally co-invented the file format.
However, it is very unlikely to succeed in its quest for a number of reasons. The company was founded in March 2007 and has established a strategic partnership with Fraunhofer IDMT, the same one it seems that developed and licensed MP3 as part of the EUREKA Project EU147.
MusicDNA is is composed of a number of interlocking products like a Player, A search and recommend engine, a smart media extension that promises "total digital music entertainment experience" as well as Live, which " identifies, organizes, and enriches music to help drive sales and customer loyalty".
In essence, MusicDNA is a smarter approach to MP3 and provides with a new metadata architecture that's implemented through the open MPEG-7 format and in the words of the founders, "represents a significant step in the evolution of the digital music experience."
We found out that there's another slightly service that is available and surprise, surprise, carries the same name, MusicDNA, so there might be some substantial legal issues here.
The other DNA service can be found at Musicdna.Info. It is touted as a service that "lets you find out more about the music you like and helps you discover new things to listen to" by being a repository of musicians, their music and events that link them to the listener.
Then there's Apple which is reportedly working on a new product, known as Cocktail or CMX, which provides with very similar features and is said to be tightly integrated with the forthcoming, industry-changing iPad Tablet PC. Apple's much-evolved iTunes solution already offers MusicDNA's features to some extent without the need for extra investment. Genius for example sounds similar to MusicDNA's player.
As for the format itself, well, there are a number of rivals including Ogg Vorbis which is the preferred platform for purists as it uses a lossless codec to store data.
From Microsoft to Apple via Real Networks, all the big players on the market have or have adopted their own audio and video formats and there's little that MusicDNA could introduce that will change the way business is done.
We might be wrong in evaluating the impact of MusicDNA's technology on the fast moving online music industry but we're convinced that cloud-based solutions, rather than one which relies on files on a storage device is the future.