Google has announced that its Google Labs experiment, Social Search, which will be made available to its Google search engine users in a Beta version, is apparently designed to make the Google search experience more personal by including relevant web content from their friends and online contacts in the search results.
The announcement was made via blogpost on Google’s official blog, posted by Google Social Search Technical Lead Maureen Heymans.
Explaining the new features, Heymans mentioned “We think there's tremendous potential for social information to improve search, and we're just beginning to scratch the surface. We're leaving a "beta" label on social results because we know there's a lot more we can do.”
The search engine behemoth revealed that Social Search will allow its users to view the content posted by their friends on social networking sites and other contacts.
Social Search has also been extended to Google Image; this means that whenever a user performs an image search, Google will start displaying pictures that a user’s friends and other contacts have published publicly posted on photo-sharing sites like Picasa Web Albums and Flickr.
The California based internet bellwether will also allow users to create a Google Profile, on which people can add links to other public online social services.
Could it have privacy issues attached to it? Certainly, will anyone voice their discontent? Surely. But will that decrease the success of this feature? Certainly not. What will happen next? Well, everybody will love it and forget that Google is tracking your every step.