We7 Debuts Paid-for Music Subscription Packages

We7, a UK-based free ad-supported music streaming service, has just stepped up the game to take on rivals like Spotify by announcing a couple of attractive subscription bundles for its web-based offerings.

The company has launched the service in two distinct packages - one aims at dispensing entirely ad-free music streaming, while the other intends to cater to the smartphone users.

The ad-free service, dubbed “We7 Premium”, would offer users access to a whopping four million songs and albums over the internet. Costing £5 a month, the Premium service also includes some useful features, such as personal playlist, radio, as well as sharing options.

In a bid to catch up with the competition, the company is offering it at a mere £4 for first 90 days. The service is expected to be available to the users from the 1st February. Meanwhile, the mobile edition, referred to as “We7 Plus”, also eliminates adverts from the main page of the website.

Initially, the smartphone version will be available for iPhone and Android-powered devices only, but the company vowed that the service would soon be extended on a wide range of handsets and devices "scheduled during 2010".

However, owing to the hefty licensing charges on mobile devices, the smartphone edition of We7 will be costly, with subscription charges for a month is said to be £10.

Our Comments

We7 will be at a distinct disadvantage if it plans to charge £15 in all for the music subscription packages. Even Spotify is having a relatively difficult time in getting people to pay £9.99 per month for unlimited service. That said, competition is always good.

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(New Media Age)

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