The Kindle was the only competitor product that appeared in the presentation yesterday at Apple's iPad launch event at the Yerba Buena Center for the Arts in San Francisco which shows clearly what segment the iPad was originally targeted at.
Even before the launch of the iPad, many were questioning whether Kindle would die of a painful death after the launch and the expected success of the iPad. Chances are though that this won't happen, in the short term, for a number of reasons.
Apple pitted the iPad squarely against the Kindle DX as the pricing shows ($489 vs $499) but it is ignoring the other, more popular but smaller version of the Kindle, the 6-inch one which costs only $259. Granted it comes with a smaller display but it has a proper keyboard and is barely larger than a paperback book.
(2) Battery life
Both Kindle eBook readers can last up to a week on a single charge with wireless on and up to 14 days if WiFi is switched off. Now that's enough a return direct flight to Mauritius (24 hours), something that the iPad would even manage to sustain without a couple of quick charges.
(3) Book Choice
When Steve Jobs came on the scene for the iPad launch, he did mention that five of the biggest publishers had been signed but failed to give any details about how many of them will there be at launch.
In a stark contrast, when iTunes store started many springs ago, the press release clearly said that there was 200,000 songs available. More than 400,000 books are available on the Kindle.
Apple's iPad will have wireless connectivity but it will come at a cost. The Kinde on the other hand will allow punters to enjoy 3G wireless coverage in over 100 countries without any annual contracts or monthly fees thanks to Whispernet.
The cost of the book includes everything. As far as we know, Apple has yet to come forward with a clear plan as to whether the price of the books include connectivity or not, especially when abroad.
Think the iPad is small? Think again. The 9.7-inch version (no coincidence here) of the Kindle, the DX, weighs only 513g and is only 9.3mm thick. The difference is small but noticeable especially if you plan to carry it around a lot and use it. Obviously, the 6-inch Kindle is even tinier.
Many, like the Washingtonpost, have said that Apple will put the Amazon Kindle out of business. But we believe that this won't happen anytime soon. Amazon is focused on one thing, selling ebooks, which is why it will consider the iPad as a platform.
Apple on the other side has the world to conquer and publishers know that it is not in a position to negotiate as arrogantly as it did with the iTunes and music labels.