It's common practice for Steve Jobs, after an announcement the size of the iPad launch, to come amongst the little people at Apple and spread some corporate love to the paeans.
And according to a report on Wired, Jobs has descended from his giant revolving glass box in the sky to mingle with the masses in a number of 'Town Hall' meetings at which the Word according to St Eve is spread to the massed gatherings of Macolytes.
Normally these informal meetings are back-slapping excercises and a chance for lower-rung employees to get hands-on experience with any new bit of kit produced by the Cupertino company.
Employees are also encouraged to ask their all-powerful leader probing questions but few are brave enough to poke their heads above the parapet. On this occasion, however - in a fit of bravery last seen when one small child announced to the King who was out parading in his new clothes, that he could see his dinkle - a square chinned (and probably ex) Apple employee asked why on earth the iPad couldn't do Flash.
According to more than one anonymous attendee, Jobs said that the lack of Flash on the holy trinity of iDevices (iPhone, iPod Touch, iPad) was Adobe's fault. "They are lazy," Jobs is reported to have said. "They have all this potential to do interesting things but they just refuse to do it."
Flash is a tricky subject for anyone other than the most casual of Internet user. Depending on which side of the fence you land, Adobe's digital content tools either make the Web a rich digital playground full of fantastic animations and use interactivity, or they bog the whole thing down with childish and utterly unnecessary bandwidth-hogging, buggy bells and whistles.
It's clear that Steve is ensconced in the latter camp. "They don’t do anything with the approaches that Apple is taking, like Carbon." he told the awe-struck drones. "Apple does not support Flash because it is so buggy," he ranted, continuing: "Whenever a Mac crashes more often than not it’s because of Flash. No one will be using Flash," he said. "The world is moving to HTML5."
Whether Flash has had its day in the sun is open to debate, but what is not in doubt is that there are millions of content-rich sites which rely on Flash's ubiquitous APIs. Most notably, during Steve's iPad launch keynote - having confidently announced that the overgrown iPod would allow users to "see the Web the way it was meant to be seen" - the giant auditorium screen showed a page from the New York Times, complete with Flash's all-too-familiar blue Lego brick broken link icon. Oops.
Apple is notorious for the closed nature of its business, its hardware and its software, but some see this as a strength rather than a weakness. Excluding Flash from three of the most prolific digital devices on today's market is a bold and unpopular move but one which will ultimately only antagonise the folks at Adobe.
It's true that content is King but, when the eye candy comes at the cost of speed and reliability Flash-heavy sites are more often targets for derision than sources of awe and wonder.
But the folks at Adobe aren't burning their bridges just yet. "What someone should have asked him is if he is actively working with Adobe to try to resolve the issues with Flash." Said Lee Brimelow, commenting on the Apple supremo's musings. "The answer is unfortunately no. Steve, we are ready to work around the clock. All you have to do is open your door."
Obviously irked, Steve also had a pop at Google saying that their "Don't do Evil" mantra was either "bullshit" or "a load of crap" depending on which loose-lipped employee you listened to.