Someone at Vodafone has been sacked after apparently mistaking his own personal Twitter or Facebook status with that of the biggest mobile networking company in the UK.
Nearly 9,000 followers on Vodafone's twitter account received a status update that read "VodafoneUK: is fed up of dirty hom*’s and is going after bea**r" which clearly indicates the gender of the poster.
Vodafone deleted the tweet within minutes and issued an apologetic statement to their followers saying that they were not hacked, adding that it was actually a severe breach of rules by staff in their building and that they would be dealing with that internally.
Interestingly, it is not the first time that Vodafone has been affected by such an incident with one of their staff from Hungary being sacked for making an inappropriate joke.
It is however commendable that Vodafone and indeed a number of other telco companies have got a Twitter account through which they engage "openly and directly" with the public and their customers.
Interestingly, there has been a significant uptake in the number of followers @vodafoneUK (which also happens to have Facebook and Youtube accounts) and even their accounts even work on weekends.
Well publicised social networking cockups have happened sparsely over the last few months. Virgin Atlantic sacked a number of their employees after they said on Facebook that passengers were "chavs".
The Vodafone example provides with an interesting case study and one might have wonder what would have happened if the culprit had thrown in a malicious or indecent URL. More damaging would have been the threat of going legal.