Juniper Networks, the California based information technology and computer networking products manufacturer, has rolled out a new wireless networking technology that will help cellular network providers to offer better network coverage to their customers.
According to a statement released by the company, the new product rollout will include Juniper Traffic Direct, which when used with its MX 3D routers will allow network providers to reduce network congestion and infrastructure costs.
The revamped portfolio will also include Juniper Media Flow that is designed to help wireless network carriers in offering applications like music and videos to their customers. The company said that the new products will be made available during the 2nd quarter of 2010.
The executive vice president and general manager of Juniper's infrastructural product offerings, commenting on the launch of Juniper's new product range, told Reuters that “As smartphones started to be implemented over the past two years..., the actual economics of how much traffic is delivered to the smartphone is beginning to break. It's not as though revenue is rising with the cost.”
Several industry experts are of the opinion that with the launch of this product line, Juniper is looking to compete with networking equipment giant Cisco, which has recently acquired wireless technology maker Starent.
Juniper Networks is a much smaller company compared to Cisco, the company against which it is competing. With a marcap of only $13 billion, it is ten times smaller, think AMD and Intel. Now Juniper Networks has identified a niche market and is zeroing on it. How will Cisco react? Stay tuned.