Google wants to radically change the very fabric of communication in the US by announcing that it will connect between 50,000 and 500,000 US households to a fiber-to-the-home broadband network.
The revolutionary project could potentially see millions accessing gigabit speeds and help the US leap forward in the table of broadband nations, currently topped by South-east Asian countries.
The chosen ones could expect to have access to speeds 100 times faster to what normal households are used with life changing consequences.
Google product managers Minnie Ingersoll and James Kelly wrote on the company's blog that "Our goal is to experiment with new ways to help make Internet access better and faster for everyone," before adding "Think big with a gig: our experimental fiber network."
Google will ask local authorities and municipalities as well as individuals to come forward and propose locations for the project. The search engine giant could also benefit from part of the $7.2 billion President Obama has earmarked to build a new nationwide broadband infrastructure.
Expect a battle of epic proportions between established players and the search engine giant should Google decide to go national with its plan for a gigabit network.
This project could have life changing consequences and is likely to be vehemently rejected by the overwhelming majority of network operators. Arguably they have to protect their investments and the interests of their shareholders, a bit like oil companies should someone discover cold fusion.