The man brought in to 'refocus and vitalise' social notworking also-ran MySpace has quit after just a year at the helm.
Owen Van Natta was taken on in 2009 after it became apparent that MySpace was being kicked in the teeth by irksome young pretender Facebook, having once ruled the social interaction roost.
Van Natta canned a third of the workforce and tried to reinvent Myspace as a gathering place for music fans, but the portal - which is now owned by Australian media magnate Rupert Murdoch's News International mega corporation - has failed to gain much traction in a crowded market.
A spokesman mouthed the usual platitudes about 'incredible challenges' and 'dedicated work', but we suspect Van Natta's role was to streamline the workforce and run. Job Done.